Cape Town – The highly-popular Cape
Town Sevens tournament was named best the Best Live Experience of 2018 for the
second time in as many years at the 2018 Sports Industry Awards in Johannesburg
on Friday evening.
The tournament sold out in
hours in 2017 and more than 110,000 spectators packed the Cape Town Stadium
over two days in December to watch the 16 teams contesting the second leg of
the World Rugby Sevens Series.
SA Rugby, who had five of
their campaigns nominated at the prestigious awards, also bagged the Award for
the Best Use of PR in a campaign with their online video, “The Arrival” – a quirky
look at the Blitzboks’ homecoming after they were crowned World Rugby
Sevens Series Champions for 2016/17 – on a night where other rugby entities
were also amongst the winners on the night.
The Sharks’ Facebook
page won the Digital Platform of the Year Award, while Vodacom claimed the Best
Sponsorship of an Event or Competition Award for their Vodacom Super Rugby
SA Rugby CEO, Jurie Roux,
congratulated those involved in these campaigns and the broader rugby public
for their support.
“We are in a market where
other national codes such as cricket, soccer and netball are also putting up
remarkable events, so it is great reward for us to be recognised like this,”
“A huge thank you should go
out to our supporters as well, as they make rugby the great spectacle it is.”
Roux said the challenge is now
to make sure the high standards remain: “We have delivered some memorable
moments and events in the local sporting landscape so the challenge will be to
keep on doing so.
“The other sporting codes are
improving in their event management all the time and have already done some
wonderful work and we applaud them for that.”
The Cape Town Sevens for
2018 will again be contested at the Cape Town Stadium on December 8 and 9. An
announcement on the date and process of the ticket sales will be made shortly.